A Brand New Year to Generate Positive ROI from your Website

Posted on January 24, 2010. Filed under: how-to, Improvement, Internet, Promote, Promotion, traffic | Tags: Blog, brand, content, new year, roi, seo, target, todo, unique, web presence, website |

For most folks the past year had been challenging and tumultuous and are happy that its over for good and are looking forward to an eventful year ahead.

The quickest way to enhance your web presence this year is by following these Top 10 Website TODO’s which should be part of your New Year resolution if you are serious of having a profitable presence on the web. So, here is my list of Top 10 activities which you should work on to promote your business online in 2010:

1. Write unique content for your website on a regular basis which should aim to educate your prospects rather then trying to do a hard sell.
2. Engage your target audience with social media tools like Twitter, Facebook and Youtube to reach out to create a buzz for your services.
3. Start your company’s blog today and update it on a regular basis.
4. Identify your target audience and narrow your marketing message to focus on their specific needs. Broadband marketing is for Pepsi and Coke.
5. Migrate your website to a CMS platform to enable you to make easy edits to your site.
6. Install a shopping cart system on your website and start accepting online payments.
7. Participate in online forums and networking sites which are relevant to your area of activity and try to build an online reputation by answering queries from users who might be your prospective clients.
8. Do Your Own SEO. It really is not very difficult and would enable you to focus your web development efforts in the right direction.
9. Start a newsletter campaign to reach out to your prospects on a regular basis
10. Promote your service online using Google Adwords, Yahoo, and other PPC (Pay Per Click) providers..it is the future of online direct marketing.

If the above list looks a bit overwhelming, then hire the best development team you can afford and work with them to ensure that you get the most mileage for every dollar which you spend online.